BMW

Want Perfect Paint? Apply Artificial intelligence Data-based Solutions BMW Says

May 21, 2020 Michael Le Pard

Munich. Artificial intelligence can bring even greater precision to controlling highly sensitive systems in automotive production, as a pilot project in the paint shop of the BMW Group’s Munich plant has demonstrated. Despite state-of-the-art filtration technology, […]

NASCAR to Formula: Mental Strength Training Classes Produce World-class Racers

May 21, 2020 Michael Le Pard

Munich. Mental strength is playing an increasingly important role in motorsport. It’s not enough to simply drive fast if you want to be a world-class racing driver. Being able to deliver a top performance under […]

Sim racing vs Real Motor Racing the BMW Engineer Becomes the Student

May 20, 2020 Michael Le Pard

Munich. During his time as a racing driver, Jeroen den Boer (NED) used to drive BMW Motorsport GT3 cars. As head engineer, he now looks after the race outings of the BMW M6 GT3 and […]

Sim Racing: ABB Formula E Race At Home Challenge Hong Kong

May 17, 2020 Michael Le Pard

Munich. BMW i Andretti Motorsport drivers Maximilian Günther (GER) and Alexander Sims (GBR) were unable to score any points in the fourth race of the season in the ‘ABB Formula E Race At Home Challenge’ […]

BMW Welt will be launching exciting digital events in May and June

May 16, 2020 Michael Le Pard

Munich. In the coming weeks, the FUTURE FORUM by BMW Welt dialog platform will be providing exciting insights into the world of tomorrow. The overriding theme for May and June is electrification. With input from a […]

Sim Racing: IMSA iRacing Pro Series podium in the BMW M8 GTE

May 15, 2020 Michael Le Pard

Munich. After recording two victories to start the IMSA iRacing Pro Series, Bruno Spengler (CAN) followed up his sixth-place finish in Mid-Ohio (USA) with a return to the podium on the virtual circuit at Road America […]

100 Years of World Crises and How BMW has Overcome Them

May 14, 2020 Michael Le Pard

Munich. Over more than 100 years of history at the BMW Group, there have been many events that have presented the business with exceptional challenges – much like the current situation. Lots of highs and some […]

BMW Human Machine Reverse Motion Capture Project

May 13, 2020 Michael Le Pard

Munich/Bali. BMW Art Journey winner Lu Yang (represented by the gallery Société, Berlin) completed the first leg of her travel, which took her to Bali, Indonesia from January 12 to 21, 2020. The Shanghai-based artist is […]

TT Rider Ian Hutchinson Returns to the BMW Motorrad Motorsport family on BMW S1000RR

May 12, 2020 Michael Le Pard

Munich. When the motor racing season resumes, a familiar face will make his comeback on the BMW S 1000 RR: Ian ‘Hutchy’ Hutchinson (GBR). The 16-time TT winner returns to the TAS Racing team, with […]

BMW Welt Opening a New Chapter in Modern Events by Adding Digital Production

May 12, 2020 Michael Le Pard

Munich. BMW Welt is a premium event location famous for always having the right customer offerings at the right time. And now it is expanding its event portfolio. BMW Welt is opening a new chapter in […]

Sim Racing: BMW SIM 120 Cup race “More important than the prize money”

May 11, 2020 Michael Le Pard

Munich. In the third BMW SIM 120 Cup race of the season on the virtual Nürburgring (GER), two more drivers secured their tickets to participate in the BMW SIM Live Event at the end of […]

Sim Racing: Back-to-back Wins for BMW Maximilian Günther in ABB Formula E Race at Home Challenge

May 10, 2020 Michael Le Pard

Munich. Having started the season with back-to-back wins, Maximilian Günther (GER) claimed another podium finish in race three of the ‘ABB Formula E Race at Home Challenge’. The BMW i Andretti Motorsport driver came home […]

Retroactive 5 Year Extended Warranty on these BMW Helmets

May 7, 2020 Michael Le Pard

Munich. The previous warranty period of two years for BMW Motorrad helmets will be extended to five years retroactively from 1 January 2020. This means that motorcyclists can look forward to riding even more and have […]

Digital Training Sessions – BMW Drivers Keep Fit Socially Distancing

May 7, 2020 Michael Le Pard

Munich. Fitness training plays a major role in the everyday life of BMW works drivers, particularly in the off-season and the current situation. As well as training alone at home, they now also have the […]

BMW Says This Business Model is Still Future-Proof After Crisis

May 6, 2020 Michael Le Pard

Munich. The BMW Group is well prepared to react swiftly and decisively at all times to new developments during the corona pandemic by systematically identifying potential scenarios. This approach is all the more important given that […]