BMW

Friday Inspiration: Daytona Bike Week 2022

Mar 11, 2022 Michael Le Pard

Looking for inspiration away from WWIII news? Then ride to the sandy shores of Florida with over 500,000 bikers! Daytona Bike Week 2022 competes with Sturgis Motorcycle Rally for popularity! TMW’s Guide to Daytona Bike […]

BMW Motorrad delivered 194261 motorcycles in 2021 up 15%

Mar 11, 2022 Michael Le Pard

BMW Motorrad with strong growth in revenues and earnings BMW Motorrad delivered 194,261 units (prev. yr.: 169,272/ +14.8%) to customers in 2021. The segment posted revenues of € 2,748 million (prev. yr.: € 2,284 million/ +20.3%) and an EBIT of € 227 million (prev. yr.: € 103 million/ +120.4%). […]

Inspiration Friday: Industrial Creativity

Jan 28, 2022 Michael Le Pard

Meet Shinya Kimura, one of the most sought-after motorcycle customizers in the world. From making, from feeling. Without sketches or drawings, blueprints or models, that’s passion and our Inspiration Friday: Industrial Creativity story this week. […]

2022 BMW R18 The Wal Guide

Jan 28, 2022 Michael Le Pard

2022 BMW R18 The Wal: CREATED WITH STRENGTH AND GRACE. Introducing the 2022 BMW R18 The Wal… Fuel tanks and jerseys, helmets and tools, calligraphy and photography: the workshop – or rather the wonderful and […]

Inspiration Friday: The Great Get-a-way

Jan 21, 2022 Michael Le Pard

Let the cold winter snow blow as warmer, sunnier riding days are ahead. Today Total Motorcycle shovels away the winter blues with Inspiration Friday The Great Get-a-way! How does riding the jungles of Costa Rica […]

BMW Head Says “Customers and fans are in store for a number of surprises in 2022”

Jan 20, 2022 Michael Le Pard

Munich. BMW Motorrad finished the year with a record sales result despite major challenges. With 194,261 units (+14.8%), 2021 was the best year since BMW Motorrad was founded (previous year: 169,272). Markus Schramm, Head of BMW Motorrad: […]

2022 BMW R18M Guide

Jan 14, 2022 Michael Le Pard

2022 BMW R18M: EXPERIENCE ITS POTENTIAL. Introducing the 2022 BMW R18M… M is the letter that distinguished the sport versions of BMW four-wheeled models, and today it also includes two-wheeled vehicles. The source of inspiration […]

2022 BMW R18 Aurora Guide

Jan 14, 2022 Michael Le Pard

2022 BMW R18 Aurora: THE BATWING BY 221 GARAGE. Introducing the 2022 BMW R18 Aurora… The idea and desire of Garage 221 to create a custom bike based on the BMW R 18 found its […]

Inspiration Friday: Build Your Own BMW

Dec 17, 2021 Michael Le Pard

It’s Christmas time and who doesn’t love presents, gifts and parties with great friends and good food! Inspiration Friday: Build Your Own BMW is the prefect Christmas inspiration toy gift for any motorcycle or BMW […]

2021 BMW Motorrad Race Trophy Winner

Dec 16, 2021 Michael Le Pard

München. Ben Young is the winner of the 2021 BMW Motorrad Race Trophy. Born in Scotland but now living in Canada, he scored more Race Trophy points in his races in the Canadian Superbike Championship […]

Inspiration Friday: Spread Festive Cheer

Dec 3, 2021 Michael Le Pard

Did you notice TMW Christmas decorations are up? December…snow, Christmas trees, holly, lights, music, social get-togethers, egg nog, presents, boxing day, midnight masses, ice skating, hot chocolate, it’s time for Inspiration Friday Spread Festive Cheer! […]