Inspiration Friday: Outdoor Motorcycle Shows

Inspiration Friday: Outdoor Motorcycle Shows

Inspiration Friday: Outdoor Motorcycle Shows

At Total Motorcycle we love motorcycle shows, the new bikes, gear, social atmosphere, interviewing manufacturers and the press rooms leftover stale donuts (ok, maybe not the stale donuts). But 2021 will look very different to bike show attendees as Progressive IMS Outdoors is turning everything inside out! That’s right, outdoor motorcycle shows to keep show goers from getting too close together to keep everyone safe. This gave IMS the idea why not just motorcycles but also, RV’s, ATVs, eBikes, eMotorcycles, and other powersports vehicles (boats, jet skis, skidoos?) too. Sounds like a crazy mix right? Will it work? Is it still a motorcycle show? Inside, outside, does it matter? What do you think? Inspiration Friday: Outdoor Motorcycle Shows, it’s inspirational all right!

Total Motorcycle will be covering these new outdoor motorcycle shows in 2020* and 2021 so you are at the right website for all the motorcycle event news! For now, enjoy last year’s more traditional motorcycle shows as well as previous shows we have covered going back to 2004 right here.

Below you will find the just released from embargo Outdoor Motorcycle Show dates for Progressive IMS Outdoors USA.

(*There have only been online motorcycle shows and we have not seen any outdoor winter motorcycle shows yet)

Staff Writer Eric Leaverton performs a wheelie on The Wheelie Machine, one of the activities at IMS 2020.

Progressive IMS Outdoors Reveals 2021 Tour Dates and Locations Spanning Nine Markets – Inspiration Friday: Outdoor Motorcycle Shows

After 5 years in the making, the Progressive® International Motorcycle Shows is venturing outdoors to create the most immersive powersports event yet ­– IMS Outdoors, a tour of events across the United States, launching in Summer 2021. 

The Progressive® IMS Outdoors invites riders and prospective riders of all ages and abilities out for a weekend to engage with powersports culture and explore related lifestyles in a festival-like atmosphere.  Attendees will be able to ride 2 and 4-wheel vehicles, shop premier brands, watch entertainment and even camp overnight (in select cities); preparing them for more riding and adventures with family and friends.

Popular IMS attractions including, the Ultimate Builder Custom Bike Show, IMS Vintage Garage, Discover The Ride and Adventure Out among others will be back for your enjoyment for the new IMS Outdoors events.

 The reimagined tour designed for powersports enthusiasts and new riders alike will hit nine markets from June through October of 2021, stopping in all major regions of the U.S.

  • Tickets will go on sale April 9th


Inspiration Friday: Outdoor Motorcycle Shows

SANTA MONICA, Calif., December 4, 2020 – The organizers of the nation’s leading consumer motorcycle tour today announced the official dates and locations of its inaugural Progressive IMS Outdoors tour.

Developed in partnership with the powersports industry’s leading OEMs, the 2021 IMS Outdoors tour will span five months, taking place between June and October, stopping in nine cities throughout the U.S. The reimagined, festival-like outdoor tour combines the familiar aspects of the IMS brand that has kept enthusiasts returning for the past 40 years by showcasing the latest in motorcycles and powersports while broadening the event experience for attendees to learn and immerse themselves into brand-new market products including electric mobility (eBikes, eScooters, etc.), RVing, and much more to bring the thrill of powersports and beyond for both enthusiasts and interested riders.


The new completely-outdoors experience will feature more two- and four-wheel demo opportunities on motorcycles, ATVs, eBikes, eMotorcycles, and other powersports vehicles for attendees than ever before spanning both on- and off-road tracks. IMS Outdoors is an evolution of the IMS brand that brings more qualified riders into the industry – the largest and only industry-wide effort to do-so – by introducing existing riders to alternative forms of entertainment and transportation that naturally compliments the motorcycle lifestyle and enabling new riders to test their balance on electric bikes, four-wheeled machines, and more in a welcoming and safe environment.


Three Harley-Davidson LiveWire's on display in a brightly lit alcove.
Harley-Davidson is definitely not ignoring their LiveWire, This display was breathtaking in person.

The 2021 Progressive IMS Outdoor dates and cities are as follows:



JUNE 18-20, 2021

Loveland, CO



JULY 9-11, 2021

Irvine, CA



JULY 16-18, 2021

Sonoma, CA



AUGUST 20-22, 2021

Elgin, IL



SEPTEMBER 35, 2021

Brooklyn, NY



SEPTEMBER 10-12, 2021

Carlisle, PA



OCTOBER 8-10, 2021

Lebanon, TN



OCTOBER 15-17, 2021

Lakeland, FL



OCTOBER 29-31, 2021

Conyers, GA


City venues will be announced early-2021. The latest updates can be found here.

“The Progressive IMS Outdoors tour signifies not just a physical expansion for the event itself but the continued growth and evolution of the IMS brand to connect enthusiasts with the ever-evolving world of transportation/mobility and new lifestyles that riders may not have previously considered. Expect a larger and more interactive event than ever before with lots of new and familiar activities and attractions planned to entertain and inspire more riders of various forms,” said Tracy Harris, Senior Vice President, IMS. “Whether you want to see the latest bike models, introduce your friends and family to experience two- and four-wheels in a safe and approachable manner, or check out the future of RVing and electric mobility—it’s all possible at IMS Outdoors. Our IMS family looks forward to seeing you at a future event very soon.”


IMS Outdoors Introduces Electric Mobility and RV Products, Expands Demo Opportunities

IMS Outdoors represents a shift from the traditional IMS format to an outdoors experience highlighting new transportation lifestyles and more demo opportunities. The new outdoors format will notably introduce market adjacent products into the event from electric mobility products such as electric bicycles, which is seeing increased popularity across the U.S., and electric scooters, skateboards, and motorcycles. Moreover, as the adventure tourism market is expected to grow in the next decade, IMS Outdoors will introduce more RV products at each market stop for attendees to engage with to see what fits their adventurer lifestyle. The inclusion of new market-adjacent industries into the event will bring more qualified riders to support the Powersports industry.

More than ever before, the new larger venues for the 2021 IMS Outdoors will support more demo ride opportunities for attendees to test the latest motorcycles, ATVs, scooters, SxS, and electric mobility products (eBikes, eMotorcycles), and much more. Demo opportunities will vary per market stop and will have options for both licensed and non-licensed attendees.

Progressive’s multi-year support of IMS as title sponsor has enhanced the event experience for enthusiasts for ten years to-date. “Supporting riders as the #1 motorcycle insurer in the U.S. is our top priority at Progressive, and since 2010 we’ve partnered with IMS as the title sponsor to continue to reach current and new riders,” said Eric Doubler, Recreational Vehicle Business Leader at Progressive. “With this refreshing launch of Progressive IMS Outdoors tour, we are excited to continue to connect with more riders across the U.S. to support the growth of the Powersports community.”


Inspiration Friday Outdoor Motorcycle Shows

Fan-Favorite Attractions Return to IMS Outdoors

Alongside new products, at each IMS Outdoors stop, attendees can expect to be entertained all weekend-long with local artisans and musicians planned to perform each day at the event while checking out the various options for craft food and drinks to re-energize their time on the various demo opportunities and attractions.

IMS Outdoors will confirm the return and expansion of several fan-favorite attractions from the traditional IMS tour format including the feature and display of the latest street bikes, dirt bikes, cruisers, scooters, ATVs, gear, and aftermarket accessories. Other returning attractions include the Marketplace for attendees to purchase the latest gear, an expanded Adventure Out! area featuring more RV products for the adventurer, stunt shows, SHIFT, IMS Vintage, an expanded Discover The Ride program, and the Ultimate Builder Custom Bike Show.

This 2021 IMS Outdoors schedule represents just the beginning of the IMS brand evolution to reach new riders across the country and riders that have been attending IMS for years. IMS is working towards expanding the tour schedule in 2022 and beyond to re-visit past IMS markets and new markets that work best for attendees, participating OEMS and brands, venue operators, and event staff.


An instructor gives Staff Writer Eric Leaverton and son instruction on how to operate a Yamaha electric bicycle.
There was a lot to learn about the Yamaha eBike.

About Progressive IMS Outdoors
Progressive IMS Outdoors is an evolution of the Progressive® International Motorcycle Shows® tour’s nearly 40-year stint that not only transitions IMS from the traditional convention center setup to a new open outdoor experience but will also create a festival-like atmosphere that promotes enthusiasts of all ages and levels to come together to better engage with products, each other, and the industry. While continuing its presence as the nation’s largest consumer motorcycle tour, Progressive IMS Outdoors will support the growth of the powersports community by offering a unique experience the industry has yet to see. Coming summer 2021, dates and locations for Progressive IMS Outdoors will be announced in December. IMS Outdoors is organized by Informa Markets, a division within Informa PLC, a leading B2B information services group and the largest B2B Events organizer in the world.

About Michael Le Pard 10080 Articles
"Mr. Totalmotorcycle". Owner and Founder of Total Motorcycle, the World’s Largest Motorcycle Site with over 425 million readers since 1999. Total Motorcycle is my pride and joy and being able to reach 425 million people has been incredible and I could not have done it without the support of my visitors, readers and members...thank you so much! We are all making a difference to millions of riders worldwide.