115th Anniversary Harley-Davidson Beach Racing

Beach Racing


For the first time in over 100 years, watch bikes tear through the sand on the shoreline of Lake Michigan.  Free and open to the public, with beach activities providing gritty fun for all ages.  On Friday, racers will be wrenching and kicking up sand as they practice and get prepared for the competition.  Vintage and new bikes will meet up and battle it out on the oval on Saturday, paying tribute to the early days of racing.  The beach is open for swimming. Food and beverage will be flowing from the tiki bars and bikes will be on display for all to see.  This is a must-see event!

Rally Packs

Celebrate the 115th Anniversary with exclusive, limited quantity Rally Packs filled with merchandise and offering experiences you can only get in Milwaukee during Labor Day weekend.


Bradford Beach
2400 N Lincoln Memorial Dr.
Milwaukee, WI 5321

Friday 8/31

Saturday 9/1


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