LADIES – START YOUR ENGINES! ROYAL ENFIELD BTR ROAD RACING KICKS OFF AT VIR Fifteen women ready for 2022 BUILD. TRAIN. RACE. opening round this weekend at Virginia International Raceway. Milwaukee, WI (Tuesday, May 17, […]
15 women, 6 MotoAmerica Superbike tracks and 1 hot year. “This whole experience is a dream come true”. Total Motorcycle is proud to bring you this week’s Inspiration Friday: BTR Women Racers Return for 2022! […]
What is the best Adventure bike? A dual sport that surpasses all others? Today’s Inspiration Friday: Ride to Antarctica will reveal the top ADV you can buy. Is it a Honda? BMW? Kawasaki? Yamaha? Harley-Davidson? […]
Riding weather is back and so is the biggest local biker bash! Ride on into the heart of Milwaukee and get your fill of moto-culture. Harley-Davidson Museum and will host the party of the summer. […]
Royal Enfield BUILD TRAIN RACE Program Goes Road Racing – Four female riders will prepare Continental GT 650 motorcycles into road racing motorcycles MILWAUKEE, Wis (October 14, 2020) — Today Royal Enfield North America announced […]
Milwaukee, Wis October 8, 2020: After months of building and training, the four participants of BUILD TRAIN RACE put their skills on display on Friday and Saturday of the Progressive American Flat Track event at […]
NASHVILLE, Tenn. – MCA Nashville’s Kassi Ashton releases new song “Black Motorcycle” today. The song accompanies the announcement of Kassi’s partnership with Harley-Davidson® as one of its brand ambassadors. The track caught the attention of […]
Over 50,000 of our Harley-Davidson friends in Europe took to the streets of Portugal last week for the 28th Annual European H.O.G Rally 2019. With the glorious sound of American V-Twins in the air from […]
MILWAUKEE (May 21, 2019) – Harley-Davidson Motor Company and the Milwaukee Bucks have launched a special merchandise collaboration. Available now, the limited-edition line of adult and youth apparel will be available at: • Harley-Davidson Dealers • […]
DAYTONA BEACH, Fla. (April 2, 2019) – American Flat Track and Harley-Davidson® Motor Company announce today a continuation of their long-standing partnership for 2019. Previously the Official Motorcycle of the AFT Twins class, the American […]
Japanese motorcycle customizing specialist #customworkszon presented a fascinating #custom model commissioned by #bmwmotorrad. The centerpiece of the machine is the prototype of a completely new boxer engine. CUSTOM WORKS ZON was founded by Yuichi Yoshizawa and Yoshikazu Ueda in the […]
Show Me Your Boots! What are your boots made for? Nancy Sinatra would tell you they’re made for walkin’, but our boots are made for riding and that’s a whole different ballgame. For Show Me Your […]
FOLLOWING WSBK RACE WEEKEND AT LAGUNA SECA THAT BROUGHT THE BRAND BACK TO THE PODIUM, APRILIA RACING TECHNICIANS AND ENGINEERS INSTRUCTED DEALERS ON ADVANCED CAPABILITIES OF APRILIA MODELS AND APPLICATIONS TO PROVIDE RACE-SPECIFIC SERVICE FOR […]
ROLLING SCULPTURES ROARING INTO THE HEART OF MILWAUKEE Be a part of the celebration as thousands ride through the streets of downtown Milwaukee celebrating 115 years of freedom before landing at the lakefront for one final […]
INDOOR FLAT-TRACK RACING THAT’S FLAT OUT FUN See the best of indoor, flat track motorcycle racing as riders from both traditional and special classes compete on the Dr. Pepper-covered track, creating the best of tight, bar-to-bar […]
YOU BET, WE’RE ALL GOING! For the first time in over 100 years, watch bikes tear through the sand on the shoreline of Lake Michigan. Free and open to the public, with beach activities providing […]
A THRILL SHOW THAT WILL PUT YOUR ADRENALINE INTO OVERDRIVE Celebrate Harley-Davidson’s 115th and 35 years of the Harley Owners Group. This free party kicks off Wednesday as thousands of riders convene on the shores […]
MILWAUKEE (May 3, 2018) Harley-Davidson is set to take grass-roots racing over the top with the addition of Hillclimb Motorcycle Racing to a slate of wide-open competition, moto-culture-centric activities and street parties during the Harley-Davidson® […]
MILWAUKEE (April 20, 2018) – No cubicle will cage these interns: to celebrate the 115th anniversary of the founding of Harley-Davidson, the Motor Company is turning an often-mundane rite of passage, the summer internship, into […]
By Rick Barrett, Milwaukee Journal Sentinel, Published 9:10 a.m. ET Jan. 30, 2018 MILWAUKEE — Harley-Davidson’s sales fell sharply in 2017 and the company will move ahead with a plan to consolidate manufacturing operations, including the closure of […]
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