The three finalists of the Honda Garage Dreams Contest , the first motorcycle personalization contest in the history of the brand, in which dealers from Spain and Portugal participated, gathered at the Live the Motorcycle Show in Barcelona, where all those who They approached the Honda stand they had the opportunity to vote for their favorite.
Before the show, the finalists had been defined after the votes of the users on the web https://hondagaragedreamscontest.com/ . Thus, finally the motorcycles that opted for victory were the Monkey Kong prepared by Mallorca Motos ; Alfredo de Hakuba Motor ; and Nozomi , of VC Moto Sabadell .
After a hard-fought contest, most of the final votes in the Vive la Moto Salon went to Alfredo , the creation of Hakuba Motor , which will receive a new CB1000R as a prize . Loren Vidal, manager of the Cantabrian concessionaire, explains why Alfredo was called to his project: ” To reinforce the surprise effect in the contest, none of the participants could reveal the graphic design or the project that we were going to do. As our idea was to pay homage to Freddie Spencer , we thought about calling Alfredo to our project, without falling into that moment that Freddie’s translation was rather Federico, not Alfredo. But as we liked the name at the end we decided not to change. Our bike shows the same colors with which Freddie started in the 500cc World Championship . ”
” We want to convey that our commitment to the biker community does not end with the sales experience. That ours goes beyond the sale and that the personalization of the motorcycle is an area that we are more than willing to explore. Honda is an innovative manufacturer, who risks and competes to always be at the top. With our project we want to reflect and honor that tradition of innovation and competition, in an innovative and groundbreaking product “, concludes Loren Vidal.
Alfredo won after winning 41% of the votes , ahead of 35% of Nozomi , of VC Moto Sabadell , and 24% of Monkey Kong , the preparation of Mallorca Motos .
If you want to enjoy the customizations proposed by the Honda dealers that have participated in the contest, you can still find them at https://hondagaragedreamscontest.com/ .
1.- THE FINAL PHASE OF HONDA GARAGE DREAM’S CONTEST IS APPROACHING, IS IT BEING EASY TO COMBINE THE WORK OF THE WORKSHOP WITH THE PROJECT?
As you well know, for us the contest has only just begun, since we were the last registered, days after the inauguration of our concession. And, being aware of the deadline, we are working against the clock!
2.- WHO ARE THE MEMBERS OF YOUR PERSONALIZATION TEAM AND WHAT IS EACH ONE INVOLVED IN THIS PROJECT? HAS ANYONE MODIFIED A MOTORCYCLE BEFORE?
We are all contributing a little to the project. From the most obvious departments, such as mechanics, to administration.
Each one contributes something: ideas, management, solvency, experience … And that for us is the most important part of the contest. None of us had modified bikes with the pure purpose of “personalization” before.
3.- THE COMPETITION IS PART OF THE DNA OF HONDA, HOW ARE YOU LIVING THIS CONTEST FROM WITHIN?
It does not stop being that: competition. Against the other concessionaires. Against ourselves. Against the clock. And the most important: against our own expectations of how we want, believe and end up being the bike.
4.- AS FOR THE PERSONALIZATION OF THE MOTORCYCLE, HOW HAVE YOU BAPTIZED IT? WHAT OPTIONS AND ACCESSORIES HAVE BEEN CHOSEN, AND FOR WHAT PURPOSE?
Our motorcycle is called Alfredo. Very soon you will discover why.
Alfredo is coming !!
5.- WHAT MESSAGE DO YOU HOPE TO CONVEY WITH THE FINAL RESULT? WHY SHOULD THIS BE THE WINNING MOTORCYCLE AND NOT ANOTHER?
We want to convey that our commitment to the biker community does not end with the sales experience. That ours goes beyond the sale and that the personalization of the motorcycle is an area that we are more than willing to explore. Honda is an innovative manufacturer, who risks and competes to always be at the top.
With our project we want to reflect and honor that tradition of innovation and competition, in an innovative and groundbreaking product. We have not agreed to enter this contest for the mere fact of participating, in the same way that Honda does not invest years and resources in getting a product to market: We do it to win.
6.- WHAT IS THE MOST ENJOYING THE PROJECT? AND WHAT IS COSTING THEM THE MOST?
What we have enjoyed most have been the conversations. The afternoons spent on studying catalogs, websites and old magazines in order to get ideas in common. Obviously the counterpart is the implementation of these ideas: the implementation and management of such an ambitious project in such a short time.
7.- IF YOUR PERSONALIZATION IS PROCLAIMED WINNER IN VIVE LA MOTO, ARE YOU PLANNING ANY SPECIAL CELEBRATION?
Of course: Alfredo will be celebrated on the back of the one who gives it its name, and meaning, throughout the living room of Vive La Moto. Someone who inspired entire generations to enjoy both wheels.
More information Honda Garage Dreams Contest : https://hondagaragedreamscontest.com/
About Honda
Honda is the world’s leading manufacturer of internal combustion engines, the leader in the manufacture and marketing of motorcycles and the eighth largest automaker in the world. In addition, it is the first company in the automotive sector to fully develop a private jet aircraft, the HondaJet, and is the creator of the most advanced humanoid robot in the world, ASIMO, which makes it the leading company in mobility. With 70 production centers and 21 R & D centers in 27 countries, Honda Motor Co., Ltd, distributes its products to more than 32 million customers (year 2018).
In Spain, Honda concentrates its business unit in Santa Perpètua de Mogoda (Barcelona), where it employs 266 people. In addition to the production plant of motorcycles, spare parts and accessories, the Japanese multinational has the commercial division of automobiles and motorcycles of Honda Motor Europe Spain, the own financial of the brand (Honda Finance Spain), the Honda Institute of Security, the HMEL-ES logistics center, the headquarters of the Trial competition team, the Repsol Honda Team and a division of HRC.
