Under the banner of “Pure&Crafted meets New Heritage”, Pure&Crafted ON THE ROAD will cross the finish line at ArealBoehler in Dusseldorf on 3 and 4 November. At New Heritage, whichconsiders itself a festival for timelessness, all facets ofPure&Crafted will be showcased once more to celebrate the end ofthe season, comprising live music by headliners RAZZ, motorcycle culture and plenty of new heritage lifestyle.
Since its premiere in 2015, Pure&Crafted has beenestablished as a brand through performances by The Hives, Refused, Noel Gallagher’s High Flying Birds, Mando Diao and Interpol.
After three successful years and sold out events, the festivaltook on a different form this year. To find new inspiration, discovertrends and develop Pure&Crafted further, the festival was ON THEROAD this summer to seek out the places where the Pure&Craftedlifestyle is lived out every day.
On 24 May, we celebrated the kick-off event to this adventurousroad trip with a Pure&Crafted BBQ at FestsaalKreuzberg in Berlin, sending off the first Pure&Crafted ON THEROAD rider in style with gigs by The Picturebooks, Rews and more.
Since then, 13 riders or teams have travelled 40,000 km through20 countries in 4 months, riding the Pure&Crafted Signature Bike,a BMW R nineT Pure, all across Europe. Riding from Berlin to Moroccoand back, Bernhard Elflein of Herzbube Motorcycleswas on the road the longest together with Sozia and his companionSeverine – and some luggage, of course!
All Pure&Crafted ON THE ROAD riders were asked to track downthe most exciting routes, the smallest manufactures, the mostexceptional builders, the best food and the coolest gigs – and toexperience their own personal adventure while doing so. MagazineCraftrad’s Henry Kerinnes, Jan Joswig and photographer TimAdler; Berham Customs’ Martien Delgaauw andphotographer Jo Fischer; female motorcycle club The Curves; Team New Heritage with Moritz Fuchs and FelixCabello; „boxer-loving“ Ben Arslan with „best buddy“ and photographer Mile Stevic;photographer Vanessa Blankenagel; product manager Karsten Merz; Leevenstein co-founder andphotographer David Biene; and, once again, head ofThe Curves, Cäthe Pfläging, for the „101 Endof Season Ride“.
Participating in the Distinguished Gentleman’sRide in Hamburg and visiting INTERMOT inCologne, Ben Arslan brought the extensive tour on the R nineT to anend, riding it safely to the „Pure&Crafted Campus 66Special“ in Krefeld on 5 October. There, on the top-notchgrounds of the Campus Loft 66 in Krefeld Fichtenhain,and in cooperation with the Ace Cafe London, thecrowd was treated to the essence of Pure&Crafted with live musicby Velvetones and vendors like Ondura DurableGoods and Blaumann Jeanshosen as well as aselection of rare concept and custom bikes.
It’s not difficult to imagine that the Pure&Crafted ON THEROAD riders experienced a lot, met many interesting people and foundnew friends.
You can read their full stories in our journal on our website: www.pureandcrafted.com.
Since such an epic road trip can’t just end like that, wedecided to throw a final party, of course.
Under the banner of “Pure&Crafted meets NewHeritage”, the party will be held as part of the New HeritageFestival at Areal Boehler in Dusseldorf on 3 and 4 November 2018.
The New Heritage Festival has been established in 2017.Biannually, the festival draws from 5,000 to 7,000 visitors of allages to Munich and Dusseldorf where around 100 smaller and biggervendors present their high-quality products. A diverse fringeprogramme, including workshops, concerts, drinks and street food,round off the events. By the way, many of the vendors already offeredtheir products at Pure&Crafted Festival’s “General Store” in the past.
As a partner of New Heritage, Pure&Crafted will curate the musicline-up and all things related to motorcycle culture in Dusseldorf:
On Saturday evening, Pure&Crafted ON THE ROAD will cross thefinish line with live performances by RAZZ, Embrace the Emperor and DJ JoernBiedka behind the decks.
BMW Motorrad will be on location as well, presenting a varietyof custom bike highlights.
In addition, the Pure&Crafted ON THE ROAD riders will talkabout their experiences, and the ON THE ROAD recap film will premierein Dusseldorf, too.
Even the best road trip must come to an end at some point! Onething’s for sure, though: Pure&Crafted ON THE ROAD brought us lotsof inspiration, new trends, many interesting contacts and countless ideas.
We’re thrilled to see how these new experiences will impact thefuture of Pure&Crafted.