American Flat Track and Cycle Gear Continue Partnership for 2018 Season

DAYTONA BEACH, Fla. (February 21, 2018) – American Flat Track (AFT) is proud to confirm that Cycle Gear has renewed its commitment to serve as a proud sponsor of the world’s preeminent dirt track championship in 2018.


As America’s largest retailer of motorcycle parts and apparel with over 130 stores in 35 states, Cycle Gear and its staff of knowledgeable professionals are ideally positioned to spread the word of the new golden age of flat track racing to motorcyclists all across the nation. As part of that effort, Cycle Gear will provide fans with a means of purchasing race tickets for key events at select brick-and-mortar locations, while also spearheading an digital outreach campaign.


“Cycle Gear is one of the motorcycle business’s great success stories and we are delighted to partner with them again in 2018,” said Michael Lock, CEO of AFT. “They serve both street and dirt customers, and their support of AFT – the fastest growing motorcycle sport – is very welcome.”


Following the blueprint laid out by last year’s highly-successful partnership, promotional events will lead up to select AFT rounds featuring bike nights, pre-race parties, and giveaway opportunities, including a chance to obtain race day tickets. American Flat Track will again be featured as a contributing sponsor at each bike night while assisting in the in-store giveaways and the promotion of the series at


In addition to its series sponsorship, Cycle Gear is committed as an event sponsor at select rounds this season, including the Calistoga Half-Mile on May 5 and the Harley-Davidson Sacramento Mile on May 19.


“Cycle Gear is proud to continue our partnership with American Flat Track for 2018,” said Dan Nelson, President of Cycle Gear. “We eat, breathe, and sleep racing, so we love the bar-to-bar excitement that American Flat Track offers at each of their events. We also recognize that the enthusiasts attending an American Flat Track race are the same enthusiasts stepping foot into one of our stores or shopping online with us. We appreciate the true value of this partnership and look forward to another great year of racing.”

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