Yamaha Will Participate in 2021 EICMA Motorcycle Show


Yamaha Motor Europe announces that it will take part in the 2021 edition of the EICMA show which will be held from 23rd to 28th November.

Yamaha Motor Europe has made this decision thanks to the positive progression of the international and national vaccination programs and the steady easing of the restrictive measures against crisis in Europe and Italy in particular. The expectation is that by the end of November visiting large exhibitions will be possible again. Preventive safety measures to contain crisis will still be implemented, in cooperation with the EICMA organization, to secure a pleasant and safe visit to the show. In that respect, the size of the Yamaha stand will be enlarged in comparison to 2019 to allow visitors more personal space.

Eric de Seynes, President and CEO of Yamaha Motor Europe N.V., affirms: “The decision to attend EICMA was not an easy one to make for obvious reasons. However, after having observed the trend related to the evolution of crisis and being reassured by the EICMA organization that we can provide a safe environment for all visitors, while allowing them to experience the event to the full, we believe it is the right decision to support the return of such an event. With arguably the largest international reach, EICMA has great significance for our industry, being a unique moment and place where the motorcycle community can come together to feel the reaction from media and customers to the new products, keeping the connection with them alive and providing inspiration towards future trends. While we have yet to return to what most of us consider normality, this year’s event provides the first opportunity for enthusiasts to come together and be connected again physically, rather than virtually.

We hope to see you at the Yamaha stand in November.

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