Harley-Davidson Refocusing on Company’s Grassroot Heritage Competitive Spirit

Inspiration Friday: Harley-Davidson Battle of the Kings Finals 2019

MILWAUKEE, WI (November 12, 2020) – Harley-Davidson is harkening back to the foundations of the company’s competitive spirit by refocusing on building within the brand and celebrating the heritage of grassroots flat track racing by offering support to its entire dealer network through the development of contingency programs.

“Harley-Davidson’s heritage is rich with racing lore and legacy, and throughout our brand’s history, Harley-Davidson dealers have been the cornerstone of our racing programs,” said Jon Bekefy, general manager of Brand Marketing. “We are excited to continue to support the XG750R racing motorcycle and NHRA Pro Stock Motorcycle efforts through our dealers.”

As it leans into a more grassroots approach, Harley-Davidson would like to thank the Vance & Hines organization, the riders, team members, and every individual involved with the Screamin’ Eagle™/Vance & Hines NHRA Pro Stock Motorcycle and American Flat Track (AFT) team efforts for their passion, commitment, and expertise for over a decade of winning competition and championship titles.

Over the past 18 seasons, the Screamin’ Eagle/Vance & Hines NHRA Pro Stock Motorcycle team has been wildly successful, generating 107 wins and 10 championships, proving to be one of the most successful programs in the history of the sport. Additionally, Vance & Hines has been instrumental in ushering a new era of flat track competition with the development of the Harley-Davidson® XG750R SuperTwins and Production Twins motorcycles and earning a championship in AFT Production Twins for the 2020 season. Vance & Hines will continue to manufacture and support the sale of XG750R SuperTwins and Production Twins bikes to qualified teams.

In a return to the foundations of Harley-Davidson’s racing efforts, the company will refocus efforts by offering support dealer racing programs in 2021, including the development of contingency programs for AFT. To kick off, Harley-Davidson is already committed to supporting Latus Motors Harley-Davidson as they campaign their XG750R in the AFT SuperTwins series.

 

About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road.

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